While companies in these sectors attribute any slowdown to a temporary lull in demand, there is increasing evidence to suggest otherwise. Among the various factors driving these changes is the growing presence of the ‘zillennials’, the generation of young people born after the millennials and now in their late teens or early 20s. One of the advisories for consumers, Shop Less and Buy Well—when you buy, buy second-hand, ethical, organic and only items you love and that will last—is straight out of the playbook of Gen Z. Not everything zillennials say or do makes sense, nor is it expected to, given their age and lack of experience. However, while reshaping our society mostly for the better, they represent an entirely new way of approaching products and markets.

Source: Mint June 12, 2019 18:59 UTC